Custom software for small & medium businesses

Enterprise-grade software, sized for your business.

Most businesses run on a patchwork of apps, spreadsheets and phone calls. Synergy Labs replaces the patchwork with one system built around how you actually work. With AI in the toolkit, it takes weeks instead of a year, and costs a fraction of what a big engineering team would charge.

Request a free estimateSee our work
The tools your business runs on today — Phone calls, Spreadsheets, Email inbox, Point of sale, QuickBooks, GPS trackers — feed into one system built by Synergy Labs, which gives you: Live dashboard, Automated billing, Customer updates, Alerts that matter.

What you run on now

  • Phone calls
  • Spreadsheets
  • Email inbox
  • Point of sale
  • QuickBooks
  • GPS trackers

Running

Your system

designed + built by Synergy Labs

What you get

  • Live dashboard
  • Automated billing
  • Customer updates
  • Alerts that matter

Approach

We build the software agencies won't touch.

Most web shops stop at a marketing site. We start where that ends: real business logic, real data, real integrations, built by someone who has done this at scale before.

Not a website. A system.
We don't design landing pages. We architect the software that runs part of your operation: the scheduling logic, the inventory sync, the workflow nobody else wanted to touch.
Complexity is the job
Legacy systems, regulated workflows, multi-location logistics. The harder the problem, the more it benefits from someone who has spent a career as an architect and engineer, not just a builder.
AI changes the math
Projects that once needed a large team and a year now take a focused build and a few weeks, without cutting corners on quality, security, or how it holds up in production.

Selected work

Systems we have already shipped

A growing portfolio in three groups. Start a project from any framework or SaaS product below, or commission something entirely new.

Reusable platforms we developed and can brand and deploy for your organisation, so you start at 80% instead of zero.

API Synergy architecture: developers use a self-service portal to find APIs and request access. Approvals provision keys in a Kong gateway, which enforces access and forwards traffic to your APIs. Routes and specs ship from Git, and gateway usage flows back into portal analytics.

Consumers

Internal developers

Partner apps

Portal admins

approve + audit

API Synergy portal

Developer portal

  • › catalog + live docs
  • › try-it API client
  • › request access, get keys
  • › health + usage views

Kong gateway

Public proxy

key auth · per-API access groups

Private admin API

provisions keys on approval

Custom plugins

identity for protected upstreams

Your APIs

Any upstream service

REST, legacy or new

Config as code: routes, scopes and OpenAPI specs are reviewed in Git and synced to the gateway without a redeploy.

Feedback loop: every request is logged, aggregated and shown back as traffic, latency and consumer views.

Case study · API management product

API Synergy

Our own API management platform: an open-source Kong gateway wrapped in a custom developer portal and automation layer, without the per-seat licensing of the big vendors.

Developers browse a catalog, read live docs, test endpoints and request access. Approval issues a key with per-API permissions, and every decision is audited. We first built it for a national telecom operator, and it can be fully branded for yours.

Self-serve

request access, get approved and rotate keys without a support ticket

5 min

health probes on every API, shown as live status

Git

routes, scopes and specs reviewed like code

OSS

Kong open-source core, no gateway licence fees

  • Kong OSS
  • React + TypeScript
  • FastAPI
  • OpenAPI
  • decK
  • Google Cloud Run
  • BigQuery analytics
  • White-label branding

More frameworks, products and apps are on the way. Whichever you pick, we can rebrand it, extend it or integrate it with your stack. Tell us what you need.

AI for Good

The same tools, pointed at the community.

AI for Good is the Synergy Labs division that builds technology for non-profits and neighbours. Our first project, Angel Circle, connects people in Burlington and Halton who need groceries, a winter coat or a ride with volunteers close by.

Explore AI for Good

  • No money, ever

    things and time only

  • Names stay private

    only the match is introduced

  • A person checks every match

    vetted Guardian Angels

  • Free for everyone

    no proof of hardship needed

What we build

A sample of the problems we solve

Every engagement is custom. Treat this as a starting point, not a menu of fixed packages.

AI Chat & Voice Agents
Today
Support and sales teams drowning in repetitive questions, missed calls, and slow response times.
What we build
A trained conversational agent — chat, SMS, or voice — that understands your catalog, policies, and tone, escalating to a human only when it truly needs to.
  • Customer support
  • Lead qualification
  • 24/7 coverage
Fleet & Delivery Tracking
Today
Dispatchers relying on phone calls and spreadsheets to know where vehicles or drivers actually are.
What we build
Live GPS tracking, route optimization, and automated ETAs your customers and staff can trust — tied into the tools you already dispatch from.
  • Logistics
  • Field service
  • Delivery
Inventory & Asset Systems
Today
Stock counts that never match reality, and no early warning before something runs out or goes missing.
What we build
Real-time inventory with barcode/RFID capture, low-stock alerts, and demand forecasting that plugs into your suppliers and point of sale.
  • Warehousing
  • Retail
  • Equipment tracking
Scheduling & Booking Platforms
Today
Front desks juggling calls, no-shows, and double-bookings across providers, rooms, or equipment.
What we build
Purpose-built scheduling for clinics, salons, and service businesses — automated reminders, waitlists, and no-show reduction baked in.
  • Healthcare
  • Med spas
  • Appointments
Membership & Gym Operations
Today
Manual check-ins, billing headaches, and no visibility into who's actually using your facility.
What we build
Member check-in, class scheduling, billing, and retention insights in one system — built around how your gym actually runs, not a generic template.
  • Fitness
  • Studios
  • Recurring billing
Back-Office Automation
Today
Skilled people spending hours a week on data entry, approvals, and moving information between systems by hand.
What we build
Workflows that connect your existing tools — CRM, accounting, email, spreadsheets — and quietly handle the repetitive parts end to end.
  • Ops
  • Finance
  • Internal tools
Reporting & BI Dashboards
Today
Decisions made on gut feel because the data lives in five disconnected places, none of them current.
What we build
A single live dashboard pulling from your existing systems, with the metrics that actually matter to how you run the business.
  • Analytics
  • Forecasting
  • Executive dashboards
Document & Data Intelligence
Today
Invoices, contracts, and forms that still have to be read and typed in by a person, one at a time.
What we build
AI-driven extraction and classification that turns unstructured documents into clean, structured data your systems can use immediately.
  • Invoicing
  • Compliance
  • Claims
Virtual Receptionist & Intake
Today
Missed calls and slow intake forms that lose potential clients before you ever speak to them.
What we build
An always-on intake experience — call, chat, or form — that captures the right details and routes qualified leads straight to your calendar.
  • Front office
  • Lead capture
  • Intake forms
Billing & Payments Integration
Today
Invoicing, subscriptions, and collections handled manually across too many disconnected tools.
What we build
Automated billing, subscription management, and reconciliation wired directly into Stripe, QuickBooks, or the accounting stack you already use.
  • Subscriptions
  • Invoicing
  • Reconciliation
Compliance & Audit Trails
Today
Regulated processes tracked in binders and shared drives, with no reliable record when it's time for an audit.
What we build
Structured workflows with built-in audit trails, permissions, and reporting — designed around the standard your industry actually requires.
  • Healthcare
  • Finance
  • Regulated industries
Custom Integrations
Today
Your best tools don't talk to each other, so someone ends up as the manual bridge between them.
What we build
Whatever systems you run today — legacy or modern — we connect them with reliable, monitored integrations built for your exact stack.
  • APIs
  • Legacy systems
  • Data sync

Don't see your problem here? Good. Most of what we build doesn't fit neatly on a list. Tell us what's slowing you down.

Process

How an engagement actually runs

No sales handoffs and no account managers relaying messages. You work directly with the person architecting and building your system.

  1. Step 1

    Discover

    A working conversation about how the business actually runs today: the workarounds, the bottlenecks, the tools duct-taped together.

  2. Step 2

    Architect

    A concrete plan covering the system design, the integrations required, and a realistic timeline and cost, before any code is written.

  3. Step 3

    Build

    Iterative development with working software in your hands early, not a single reveal at the end of a long black box.

  4. Step 4

    Deploy & support

    A production-grade launch on infrastructure built to scale, plus ongoing support as the business and the system evolve.

The person you'll work with

Thomas de Magalhaes

I'm the architect and engineer who scopes, designs and builds your project. I'm not a salesperson handing it off to an offshore team.

I've spent over 25 years as an architect and developer at companies of very different sizes and complexity, so "too complex" isn't something you'll hear from me. That experience, paired with modern AI tooling, is what lets Synergy Labs deliver systems that used to need a much larger team, at a fraction of the cost and timeline.

Connect on LinkedIn

Synergy Labs

One person, start to finish

Thomas de Magalhaes
Architect
Thomas de Magalhaes
Engineer
Thomas de Magalhaes
Your point of contact
Thomas de Magalhaes
Experience
25+ years, enterprise and startup
Stack
Infrastructure, backend, frontend, AI

Questions

Common questions about custom software

Not covered here? Ask us directly.

What does Synergy Labs build?

Custom software for small and medium businesses: AI chat and voice agents, scheduling and booking platforms, fleet and inventory tracking, membership systems, billing integrations, reporting dashboards and the integrations that connect the tools you already use. We also offer our own frameworks, such as API Synergy for API management, and SaaS products like ClubLink.

How much does custom software cost?

It depends on scope, so we start with a free estimate. You describe the problem, we reply within one business day, and if it is a fit we book a working call and send a written estimate with system design, integrations, timeline and cost before any code is written. AI-assisted development means projects typically cost a fraction of what a large engineering team would charge.

How long does a project take?

Many projects that once needed a large team and a year can be delivered in weeks. We work iteratively, so you have working software in your hands early rather than a single reveal at the end.

Can you connect our existing tools and legacy systems?

Yes. Custom integrations are a core part of our work, whether you run QuickBooks, Stripe, a point of sale, GPS trackers, spreadsheets or older legacy systems. We build reliable, monitored connections for your exact stack.

What is API Synergy?

API Synergy is our API management platform built on the open-source Kong gateway, with a custom developer portal: API catalog, live docs, a try-it client, self-service access requests with approvals and audit trail, key rotation, health checks and usage analytics. It can be fully branded for your organisation.

Can we use ClubLink or your other products instead of building from scratch?

Yes. ClubLink is a white-label platform for racquet, pickleball and padel clubs, and our frameworks can be branded and deployed for your organisation. You can start from any framework or SaaS product we have built, extend it, or commission something entirely new.

Where is Synergy Labs based?

Synergy Labs is based in Burlington, Ontario, and works with small and medium businesses across Ontario and the rest of Canada.

Who will I work with?

Directly with Thomas de Magalhaes, an architect and engineer with over 25 years of experience. There are no sales handoffs or account managers relaying messages.

Do you provide support after launch?

Yes. Every engagement includes a production-grade launch on infrastructure built to scale, plus ongoing support as your business and system evolve.

Let's talk

Request a free estimate

Tell me what you're dealing with today. A few sentences is plenty to start.

What happens next

  1. I read every request myself.
  2. You get a reply within one business day, usually with a few questions.
  3. If it's a fit, we book a working call and I send you a written estimate.
What are you looking for? Pick any that apply.